27. SEP ’23

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Expert Interview with Chucky – Discussing the Evolution of the Iconic MrBeast Brand


coming soon


Chucky is an expert in content and business strategy, lending his expertise to the iconic MrBeast brand. Since 2018, he has played a pivotal role in shaping the vision behind all of MrBeast’s captivating titles and thumbnails. Known for his exceptional data-driven approach, Chucky takes great pride in conducting meticulous analytical research aimed at maximizing audience reach. He currently oversees the back-end operations of the MrBeast Channel while also cultivating the growth of a cutting-edge analytics company.

Michelle Beaver has been an integral part of the YouTube team since 2010, contributing her expertise in various roles spanning operations and content partnerships across both the United States and EMEA. Currently, she serves as a strategic partner manager within the North America Top Creator team, managing partnerships with YouTube’s most successful content creators. Before her tenure at YouTube, Michelle cultivated her career in the music industry, specifically in artist management. She possesses a strong affinity for pop culture and the creator economy, backed by her master’s degree in Media and Communication from Goldsmiths University in London.